Jammy Ice Cream Collections

The Berries Series by Salt & Straw Features Huckleberries & More

Salt & Straw's monthly rotating menu for July introduces The Berries Series, a berry ice cream collection exploring the sweet and jammy flavors of everything from wild-foraged huckleberries to marionberries.

Inspired by Midwestern salad culture and the Japanese strawberry craze, Salt & Straw launched Oishii Strawberry Pretzel Salad. This treat builds on an indulgent base of cream cheese ice cream with crunchy pretzel crumble and a glossy jelly infused with vibrant Oishii berries.

With something for every type of berry lover, The Berry Series also serves up a vegan-friendly Banana Bread with Strawberry Jam flavor, featuring banana caramel coconut cream, strawberry jam ripples and pieces of GoNanas salted caramel banana bread in the mix.

Berry-infused Desserts
Ice cream collections focusing on diverse berry flavors offer novel taste experiences, driven by consumers' growing appreciation for locally-sourced and foraged ingredients.
Fusion Flavors in Frozen Treats
Blending international culinary influences, such as Japanese strawberries with American dessert traditions, creates unique hybrid flavors that appeal to adventurous palates.
Vegan and Dairy-free Innovations
Developing plant-based ice creams with rich flavors and textures caters to the increasing demand for vegan-friendly desserts, making indulgence accessible to a broader audience.

Sectors Adopting This

Artisanal Ice Cream
Boutique ice cream makers are pushing flavor boundaries with innovative ingredient combinations that highlight regional and seasonal specialties, transforming the frozen dessert market.
Plant-based Foods
As consumers seek healthier and more sustainable options, the plant-based sector is expanding into decadent and flavor-forward desserts, bridging indulgence and dietary preferences.
Culinary Tourism
Incorporating globally inspired ingredients into traditional desserts turns local food experiences into cultural explorations, attracting both local and international dessert aficionados.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 37%
Activity 34%
Freshness 54%

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