True designs a small titanium-coated blade dubbed the Berm Keychain Knife. It is as small as the size of a thumb and measures 2.66 inches when it is closed. The miniature flipper knife is lightweight and can hang on a keychain -- it flips open to unveil a 1.5 inches blade.
Additional details include the titanium-nitride-coated stainless steel blade that is able to cut through tough materials including seatbelts and paracords. The knife's handle is made from a G10 composite for lightweight and durable features for a grippy feel. The sharp 7Cr17MoV Stainless Steel blade is also extremely strong. To make it easy to carry, there is a reversible pocket clip along with a built-in carabiner.
Image Credit: True
Key Themes Behind This Trend
- Pocket-sized Gear
- Disruptive innovation opportunity for companies to create small, lightweight and easily accessible outdoor gear.
- Miniature Knives
- Disruptive innovation opportunity to create small and portable knives that are nevertheless extremely functional and durable.
- Titanium Coating
- Disruptive innovation opportunity to create more durable outdoor gear by incorporating titanium coatings on tools and equipment.
Where This Applies
- Outdoor Gear
- Disruptive innovation opportunity to revolutionize the outdoor gear industry by designing smaller and more portable gear.
- Cutting Tools
- Disruptive innovation opportunity to create more durable and functional cutting tools by incorporating materials such as G10 composite and 7Cr17MoV Stainless Steel.
- Keychain Accessories
- Disruptive innovation opportunity to create more multipurpose and useful keychain accessories by incorporating features such as reversible pocket clips and carabiners.
