Benefit Cosmetics' Hoola Matte Bronzing Powder is one of the brand's best-selling products, which has led into the expansion of the line with Zero Tan Lines.
Taking cues from the sunny, playful and relaxed environment of the tropical islands, the tiki-inspired packaging for the all-new Zero Tan Lines features a cap that's shaped like a grass skirt. Once this has been removed, there is a sponge applicator that can be added and used to blend the bronzing product into the skin. This pedestal-shaped design ensures that the cosmetic user's hands do not have to come into contact with the product, providing a completely mess-free application system.
This animated Hawaiian-inspired design does a brilliant job of identifying its relationship with tanning and the tropics.
Why This Trend Is Growing
- Hawaiian-inspired Packaging
- Opportunity to create unique and playful packaging designs inspired by Hawaiian culture and themes.
- Mess-free Application Systems
- Potential for innovative cosmetic applicators that provide a clean and convenient way to apply makeup products.
- Tropical-inspired Cosmetic Lines
- Growing demand for cosmetic lines that capture the essence of tropical environments through product design and formulation.
Industries Being Reshaped
- Beauty and Cosmetics
- Disruptive innovation opportunities in packaging, application systems, and product formulation.
