Belly Button Lint Bears

Betty Rae Case Invented a Brand New Way to Be Gross

Betty Rae Case is selling belly button lint bears on Etsy. Now, Etsy has become known as the place to find weird and strange things (hidden among all the cool things available on the site), but this is a whole new level. If belly button lint bears are really what they claim to be, then the grossness is unimaginable. If it’s a joke…well, it’s still gross.

The bears come in glass jars; apparently, belly button lint isn’t particularly tough when it comes to handling. That’s something I didn’t need to know.

Novelty Crafts
Opportunity for creators to explore the limits of what can be created and sold as art or craft.
Gross-out Trends
Opportunity for entrepreneurs to find success with products that elicit a strong response from consumers.
Unconventional Collectibles
Opportunity for businesses to tap into the desire for unique collectibles among certain niche markets.

Where This Applies

Artisanal Marketplace
Opportunity for Etsy and similar artisanal marketplaces to attract customers looking for unique and unconventional products.
Novelty Gifts
Opportunity for businesses to create and sell novelty gifts that are weird, humorous, and potentially gross.
Collectibles
Opportunity for niche collectibles markets to tap into the human tendency to collect unique and bizarre items.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 40%
Activity 28%
Freshness 8%

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