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Classifying Beer Drinker Charts

See What Type of Drinker You are with CollegeHumor's Infographic

— April 10, 2013 — Pop Culture
There are many different types of beer drinkers out there, so why not try to see where exactly you might fall within this humorous beer-drinking chart? CollegeHumor's Nathan Yaffe offers a graphic illustration on the certain types of beer guzzlers that exist in the world.

The infographic illustrates the common types of beer drinkers that one could come across in such places as someone's basement, a bar or college frat party. From the Guinness-discriminating snob to the gulping party man, the chart showcases in humorous fashion the types of beer drinkers that people have undoubtedly come across at some point in their life.

The different types of beer drinkers that the infographic showcases is somewhat representative of how people actually behave, although at times greatly exaggerated.
Trend Themes
1. Beer-drinking Culture - Using humor and creativity to explore and classify different types of beer drinkers creates opportunities for new marketing campaigns and targeted product offerings.
2. Infographics - Infographics present an innovative opportunity for brands and businesses to convey complex information in an easily digestible and shareable format.
3. Audience Segmentation - Creating visual representations of different types of customers can be useful in segmenting the audience for a better understanding of their preferences.
Industry Implications
1. Brewing - The brewing industry can use the humorous infographic as a platform to showcase their various products that appeal to different categories of beer drinkers.
2. Advertising and Marketing - A humorous infographic can present an opportunity for advertisers to capitalize on the different beer-drinking personalities depicted in the chart.
3. Social Media Marketing - The easily shareable infographic can be a useful tool for social media marketing to create engaging content that can reach a broad audience.
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