The Heineken Choice Uses Science to Decipher Beer Preferences
Laura McQuarrie — November 14, 2023 — Lifestyle
References: concreteplayground
Heineken Silver is a beer that was created to be smoother, lighter and less bitter than its original counterpart and to determine which one people might prefer more, The Heineken Choice was created. Heineken developed this test kit with geneticist Andrew Shelling, a professor at the University of Auckland, and it classifies beer drinkers as a non-taster, a taster or a supertaster.
This kit includes a testing strip that's meant to be placed on the tongue for 15 seconds. Those who taste nothing will likely be fans of the original Heineken beer, while those who experience a bitter taste will be better off enjoying Heineken Silver. According to Shelling, humans are "genetically hardwired to detect bitterness" and this test kit uses science to align people with a drink they're more likely to enjoy.
This kit includes a testing strip that's meant to be placed on the tongue for 15 seconds. Those who taste nothing will likely be fans of the original Heineken beer, while those who experience a bitter taste will be better off enjoying Heineken Silver. According to Shelling, humans are "genetically hardwired to detect bitterness" and this test kit uses science to align people with a drink they're more likely to enjoy.
Trend Themes
1. Beer Preference Test Kits - A new trend in the beer industry is the development of beer preference test kits that use science to help consumers identify their preferred beer flavors.
2. Genetic-based Beer Classification - Geneticists and breweries are collaborating to develop genetic-based beer classification systems that categorize beer drinkers as non-tasters, tasters, or supertasters.
3. Personalized Beer Recommendations - Personalized beer recommendations based on genetic preferences are gaining popularity, allowing consumers to discover beers that align with their taste preferences.
Industry Implications
1. Beer Brewing - The beer brewing industry can leverage beer preference test kits to refine their product offerings and target specific consumer segments more effectively.
2. Genetic Testing - The genetic testing industry can explore partnerships with breweries to develop innovative beer preference test kits that utilize genetic data to personalize recommendations.
3. Food and Beverage Marketing - Food and beverage marketing professionals can harness the power of genetic-based beer classification to create targeted marketing campaigns and promote beers that cater to different taste profiles.
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