When it comes to beer chalices, Stella Artois has one of the most distinctive designs out there—as well as one with a highly functional shape to enhance carbonation and foam, while the easy-to-grip stem prevents one's hands from heating the Belgian brew.
To emphasize the fact that its beer is best consumed sitting down and enjoyed slowly, Stella Artois created a social experiment based around a takeaway-style paper beer chalice. Unfortunately for busy people on the run, the on-the-go packaging design was prone to spilling and breaking, which only served to point out that some things in life simply shouldn't be rushed.
Rather than quickly consuming a beer by themselves on the run, consumers were invited to indulge in something they may be "too busy" for—a sit-down drink at a pub with others, where Stella Artois was served as they should be, in glass beer chalices.
What Makes This Trend Stand Out
- Slow Enjoyment Movement
- Opportunity for brands to promote slow enjoyment experiences and packaging designs.
- Functional Packaging Design
- Innovative packaging designs that enhance product quality and message identity.
- Sustainable Disposable Packaging
- Eco-friendly disposable packaging designs for on-the-go experiences and sustainability trends.
Sectors Adopting This
- Alcohol
- Opportunity to create brand-specific packaging designs and campaigns for slow enjoyment experiences in the alcohol industry.
- Food & Beverage
- Opportunity to innovate functional and sustainable disposable packaging designs in the food and beverage industry.
- Hospitality
- Opportunity to promote slow enjoyment experiences with eco-friendly and functional packaging designs in the hospitality industry.
