At Avery Brewing, 'Innovation and wood cellar manager and beer archaeologist' is an actionable title with a job description. This role is embraced by Travis Rupp who is also a professor at the University of Colorado.
Beer archaeologist is an interesting concept in the brewery environment as it fuses knowledge and taste. Inspired by ancient traditions, Travis Rupp sets out to discover and experiment with flavors that go as far as 13,000 years back in time. Avery Brewing utilizes this unique opportunity in a line dubbed 'Ales of Antiquity' and supplements the consumer experience of this with specially curated, education-forward dining events and tours.
The first drink in the special beer archaeologist-curated line was an ancient Greek beer that enjoyed an amazing public response, which led to many more future opportunities that utilized ancient grains from different regions and offered them as a tangible and accessible product.