With the consumer definition of beauty continually changing, innovators must understand major beauty trends to maintain a competitive advantage. Trend Hunter's Beauty Trend Report offers unrivaled research and insight into the beauty industry, covering a wide variety of categories including cosmetics, fragrance and skincare.
With trends like Perpetual Adaptation, Faceless Recognition and Egyptianizing, our crowdsourced research report is jam-packed with beauty industry trends, and helps cosmetic marketers, retailers and brands understand the dynamic needs and wants of the beauty consumer.
Our Beauty Trend Report is an indispensable tool for understanding the major shifts and patterns occurring in today's cosmetics market. Use it to identify the emerging patterns in the marketplace, and to stay ahead of your competitors this year.
What's Driving This Trend
- Perpetual Adaptation
- Innovators can disrupt the beauty industry by developing cosmetic products that adapt to the changing beauty standards of consumers.
- Faceless Recognition
- Opportunities exist for innovators to create skincare products that address the rise of faceless recognition, such as those designed to prime the skin for facial recognition technology.
- Egyptianizing
- Innovators can capitalize on the trend towards Egyptianizing cosmetic products by developing new product lines incorporating ancient Egyptian beauty standards and ingredients.
Who This Affects Most
- Cosmetics
- Innovators can reshape the cosmetics industry by introducing personalized cosmetic products that cater to the individual beauty needs of consumers.
- Fragrance
- Opportunities exist for innovators to develop fragrances that are tailored to individual mood and personality types.
- Skincare
- Innovators can disrupt the skincare industry by introducing products that address specific skin concerns, and by using sustainable and eco-friendly ingredients in their formulations.
