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Barbershop Beauty Branding

Mr. Parker is Set for the Modern Gentleman

— May 10, 2014 — Marketing
A new line of grooming products for men titled Mr. Parker takes its beauty branding inspiration from old barbershops. This vintage-inspired look works perfectly for what the line is selling: razors, shaving cream and more products for men to look their best.

The font used is reminiscent of that used decades ago, and for the color scheme the design company kept with those used in the iconic barbershop pole seen out in front of the business. According to the Dieline, "the use of clean typography allied to solid blocks of color and the visual use of a moustache that locks the logo together provides the product with a highly personable appearance." Not only does the design make it personable, but it is also fitting considering men would have to maintain those bushy moustaches with the Mr. Parker products.
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