For many, novels are the beating hearts of people's lives, a sentiment beautifully represented in the Beat-Shelf by Van Tjalle en Jasper, a design duo based in Amsterdam, the Netherlands. Taking on the form of a life-line, it adds a dynamic look to a living space while providing some emotional context to the printed word in general. As their breath wanes in the real world due to hi-tech innovations, physical reading materials become more central in different ways.
In this case, the Beat-Shelf by Van Tjalle en Jasper puts them on display in an artistic way. Made out of wood, the designers write, "The result is a bookshelf that sometimes attracts more attention to itself then the things you would put on it." Its clean, modern lines will appeal to urban individuals.