Eric Beaupre is the art director and designer for the motion graphics of the video 'Rain or Shine' from 'Beat Assailant.' The music video comes to life as you watch it, and swirls, colors and geometric shapes dance around to the beat of the song.
The creative graphics add spunk to the video where the plain backgrounds and style are highlighted by colorful squiggles. There are even scenes where big football players each have a different colored drawing on their helmet-adding creativity to their boring uniforms.
It is interesting to see the fusion between technology, art and music, as motion graphics are used to enhance the visual appeal to audiences. Without the graphics in this music video, it would end up looking like every other video out there. The graphics instantly add personality, entertainment and artistic value to this particular 'Beat Assailant' video.
Why This Trend Is Growing
- Bouncing Graphic Music Videos
- Motion graphics are becoming an increasing trend in the music video industry, providing opportunities for designers and art directors to innovate different styles and techniques.
- Art & Music Integration
- The integration of art and music is a growing trend that creates potential for new and creative ways to express art within a musical context.
- Enhancing Visual Appeal
- The use of motion graphics is a trend that has the potential to enhance the visual appeal of various forms of media, not just music videos.
Industries Being Reshaped
- Music Industry
- The music industry has the opportunity to continue to push the boundaries of what is possible in music videos and live performances by integrating the latest technology and art styles.
- Graphic Design Industry
- The graphic design industry has the opportunity to expand their field by creating unique and eye-catching motion graphics for various forms of media.
- Entertainment Industry
- The entertainment industry can leverage the trend of motion graphics to create immersive experiences for audiences in various types of media, from film to virtual reality.
