After finding his grandmother's old recipe for a BBQ sauce, Mike Weeks perfected it and began selling it out of the trunk of his car. Now, he's looking to offer it on a more credible, large-scale platform.
The unusually named product is titled 'Ogre Sauce' and is touted as being dynamic enough in flavor that it can be added to any dish -- including ribs, pizza, tofu, oysters, steak, eggs, pineapple and more. The brand is looking to be more creative than other companies that offer sauces and plans to offer yearly subscription plans, craft six-packs, certified organic recipes, certified gluten recipes and other variations including vegan and spicy.
This BBQ sauce brand is unlike others in its willingness to push boundaries and offer products and services that cater to a wide range of consumers.
Key Themes Behind This Trend
- Multi-purpose Food Products
- Companies can innovate by offering food products that can be used beyond their traditional purpose, thus catering to a wider range of consumers.
- Subscription-based Sales
- Offering yearly subscription plans can create steady revenue streams and loyal customers.
- Customizable Food Products
- Companies can cater to specific dietary needs and preferences by offering variations like organic, vegan and gluten-free options.
Where This Applies
- Food and Beverage
- Companies in the food industry can look to create innovative and customizable products to cater to a wider range of consumers.
- E-commerce
- E-commerce companies can explore subscription-based models for selling and delivering food products.
- Packaged Food
- Packaged food companies can create and market multi-purpose sauces or condiments that can be used beyond their traditional purpose.
