BBL CLB Has Groups Solve Problems to Unlock Live Performances
Laura McQuarrie — December 18, 2020 — Marketing
References: campaignlive
At a time when venues are closed and large-scale festival events have been cancelled, people are going online to find entertainment and Reebok is hosting a series of engaging virtual events with BBL CLB that turns viewers into participants. The experience tasks audiences with locating a secret venue and they will have to solve a series of problems in order to get to the final virtual destination. Once there, the groups will be rewarded with an exclusive live show experience.
While many online experiences that have been created for the pandemic only ask audiences to tune in, others are upping the stakes by providing deeper experiences that demand both collaboration and interaction. At the same time many online experiences are being saved to social media platforms so that they're accessible to all, other event creators are offering online experiences that will only be had by a select few.
Image Credit: Reebok
While many online experiences that have been created for the pandemic only ask audiences to tune in, others are upping the stakes by providing deeper experiences that demand both collaboration and interaction. At the same time many online experiences are being saved to social media platforms so that they're accessible to all, other event creators are offering online experiences that will only be had by a select few.
Image Credit: Reebok
Trend Themes
1. Exclusive Virtual Experiences - The demand for online experiences that offer deeper interaction and collaboration presents opportunities for companies to create and market exclusive virtual events.
2. Interactive Online Entertainment - As more people seek online entertainment, companies can disrupt the industry by offering engaging virtual experiences that require active participation from viewers.
3. Limited-access Online Events - The trend of online experiences restricted to a select few presents the potential for companies to create VIP-style events that offer unique and exclusive access.
Industry Implications
1. Entertainment Industry - The entertainment industry can capitalize on the trend of online experiences by offering new and innovative virtual event experiences that engage and excite viewers.
2. Marketing Industry - The marketing industry has the opportunity to leverage exclusive online events as a means of creating unique and memorable brand experiences for consumers.
3. Hospitality Industry - The hospitality industry can disrupt the online experience market by offering immersive virtual experiences that transport guests to exotic or exclusive locations.
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