At a time when venues are closed and large-scale festival events have been cancelled, people are going online to find entertainment and Reebok is hosting a series of engaging virtual events with BBL CLB that turns viewers into participants. The experience tasks audiences with locating a secret venue and they will have to solve a series of problems in order to get to the final virtual destination. Once there, the groups will be rewarded with an exclusive live show experience.
While many online experiences that have been created for the pandemic only ask audiences to tune in, others are upping the stakes by providing deeper experiences that demand both collaboration and interaction. At the same time many online experiences are being saved to social media platforms so that they're accessible to all, other event creators are offering online experiences that will only be had by a select few.
Image Credit: Reebok