Baum is the name of a new sustainable skincare brand from Shiseido that will be launching dozens of products based on "the power of trees” and living in harmony with nature. For centuries, Japanese people have valued coexistence with nature and this new skincare line is centered on sustainability and three main characteristics found in trees: water storage, growth and environmental defense.
The brand's products boast clean ingredients with formulas that are 90% natural in origin. Naturally, Baum works with tree-derived natural fragrances to inspire calming and relaxation, much like the way forest bathing offers a feeling of well-being and connection.
Notably, Baum's products are packaged in upcycled wood materials, such as offcuts from the furniture manufacturing process.
Image Credit: Shiseido