Prohibition-Inspired Cleansers

The Bathtub Gin Company Creates a Multi Purpose Vodka

Whether you prefer swigging back your liqueur or pouring it into your bathtub, the Bathtub Gin Company has created a product which is not only scrumptious but works as a cleanser as well as a drinkable substance. This blueberry vanilla concoction is a multi-purpose item with cleaver packaging. The Bathtub Gin Company revolves around the idea of the 1920s prohibition in the United States of America. The amalgamation of this branding with the idea of a multi-purpose liqueur is a genius idea.

Detoxifying your body can be simple with this blueberry vanilla concoction. Relax in the bathtub with some of this product in the water combined with a glass on the rocks and you are set for a relaxing night in.

Prohibition-inspired Products
The prohibition era branding and multi-purpose functions in a product offer an opportunity for more businesses to create similar products.
Dual-function Products
Products that have both consumable and cleaning purposes have potential to disrupt traditional cleaning and food industries.
Clever Packaging
Creative packaging that stands out can attract attention and set products apart from competitors in crowded markets.

Industries Being Reshaped

Alcohol
Other alcohol brands can take inspiration from the Bathtub Gin Company to create multi-purpose and unique drinks in a market that is always seeking new experiences.
Cleaning Products
Traditional cleaning products may face disruption from the emergence of dual-function products like the Bathtub Gin Company's blueberry vanilla liqueur.
Food and Beverage
Food and beverage businesses can expand into the dual-function market by creating products that can be eaten or used for other purposes like cleaning or beauty treatments.
SCORE
0.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 2%
Activity 3%
Freshness 8%