Boutique gin brand Bathtub Gin has announced the launch of its first flavored expression, 'Bathtub Gin Grapefruit and Rosemary.' In addition, the new release has been accompanied by a branding redesign; the bottle no longer includes Abelforth's brand name, and the label has received a notable revamp, now featuring hand-drawn illustrations printed in color.
The creation of Bathtub Gin Grapefruit and Rosemary was inspired by the brand's fans. The distillery took to Instagram to ask their followers what flavors they would like to see the brand make. The company received more than 1,100 suggestions that were then divided into flavor categories. The top categories included citrus and spice, citrus and herb, and citrus and floral. A few specific combinations were shortlisted, and again, fans were asked to vote on their favorite. Of course, the winning flavor combo was grapefruit and rosemary.
Image Credit: Bathtub Gin
Why This Trend Is Growing
- Fan-selected Flavored Gin
- There is a potential opportunity for other alcohol brands to engage with their customers on social media to crowdsource ideas for new flavor combinations.
- Citrus and Herb Combinations
- There is an opportunity for companies to experiment with different citrus and herb flavor combinations in the creation of new spirits and cocktails.
- Hand-drawn Branding Design
- There is an opportunity for companies to revamp their branding design with hand-drawn illustrations to create a unique and artisanal aesthetic.
Industries Being Reshaped
- Alcohol
- It is now possible for other alcohol brands to create a new line of fan-selected, flavored spirits through a crowd-sourced campaign.
- Hospitality
- Hospitality businesses, especially bars, can use fan-sourced ideas and flavors to create a unique cocktail list, increasing customer engagement and interest.
- Art and Illustration
- There is an opportunity for artists and illustrators to collaborate with companies to create unique branding designs with hand-drawn illustrations.
