While there are moisturizers that are specifically formulated to consider the needs of oily, dry, sensitive or combination skin, sometimes consumers benefit from a little more nuance, which is where Base+ comes in with its ultra-personalized approach to skincare. The Base+ Custom Moisturizer gives people the chance to personalize their very own facial moisturizer. The base itself is paraben-free and enriched with a pseudo-collagen that's entirely plant-based and cruelty-free, plus vegan squalane and lactic acid.
Some of the ingredients that can be added to a custom moisturizer include tea tree oil for acne or green tea or algae for their brightening benefits. Aloe vera, argan oil, oat oil and lemon seed oil are also available as add-ins for those who are seeking out different benefits from their personalized moisturizer product.
Image Credit: Base Plus
What Makes This Trend Stand Out
- Ultra-personalized Skincare Products
- Businesses can develop innovation opportunities that target and meet consumers needs with hyper-personalized skincare products.
- Cruelty-free and Plant-based Beauty Products
- Companies can leverage cruelty-free and plant-based ingredients in their beauty products to appeal to the growing vegan consumer base.
- Customizable Beauty Products
- Customizable beauty products allow consumers to have a sense of control and ownership over the products they use, creating opportunities for companies to innovate in this area.
Sectors Adopting This
- Beauty and Personal Care
- Innovation opportunities in the beauty and personal care industry include creating products with hyper-personalization, vegan and cruelty-free ingredients, and customizable features.
- E-commerce
- Personalized skincare products can be marketed and sold online, creating opportunities for companies in the e-commerce industry to invest in this particular market segment.
- Cosmetics
- Cosmetic manufacturers can incorporate vegan, plant-based ingredients in their formulations in addition to offering hyper-personalized options for consumer benefits
