The scenarios put forth in the Baruel Foot Deodorant campaign may seem hilariously extreme, but body odor, especially smelly feet, is no joke. Lonely birthdays, job firings and dumped boyfriends are just some of the repercussions of this affliction. Nevertheless, the campaign does have a great suggestion, "Get rid of the smelly feet before the others get rid of you."
The Baruel Foot Deodorant campaign was created by Sao Paolo-based ad agency Z+ Comunicação. Art directed by Elias Carmo with creative direction by Manoel Zanzoti, the print ads were illustrated by Up Ilustração, photographed by Marcelo Ribeiro and expertly retouched by Pamplace. Dark and miserable, there is nevertheless a light at the end of the tunnel in this campaign.
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