A collaboration between Tito’s Handmade Vodka and Allrecipes resulted in the creation of a Facebook Messenger bot by the name of 'Barkeep,' which has the potential to help the average mixologist enhance their drink-making skills.
With the conversational chatbot, users are able to access the Allrecipes database in a fun way by getting cocktail recommendations based on the season, popular recipes or even their own personal preferences. Even if a user is not quite sure what they'd like to whip up, they are able to consult the bot for ideas on pairing ideas or specific recipes that use the ingredients they already have on hand.
The AI bartender also gives Facebook Messenger users the chance to quickly and easily purchase Tito’s and other ingredients as needed from the alcohol delivery service Drizly.
Key Themes Behind This Trend
- AI Bar Chatbot
- Bartenders can enhance their drink-making skills with chatbots that recommend cocktails based on season, popularity and preference.
- Conversational Selling
- Disruptive innovation opportunities in selling include integrating purchasing options through chatbots like Drizly and Facebook Messenger.
- Ingredient Utilization Technology
- Innovation opportunities in utilizing ingredients include chatbots that suggest recipes based on available ingredients.
Where This Applies
- Food & Beverage
- Industries in the food & beverage space have the opportunity to integrate chatbots for recommending cocktails and recipes, and for AI-powered purchasing options.
- E-commerce
- Industries in e-commerce, specifically alcohol delivery services, have the opportunity to integrate chatbots like Drizly to sell products through messaging apps.
- Hospitality
- Industries in the hospitality space have the opportunity to provide enhanced customer experiences by integrating AI-powered chatbots for drink recommendations and purchasing options.
