Trend Hunter recently sat down with Erica Diamond, the newly named Entrepreneur Barbie Chief Inspiration Officer, who told us about the Barbie bursary for girls with an entrepreneurial spirit. The CIO announcement came after a global search for trailblazing women who are breaking glass ceilings. The Barbie bursary celebrates the iconic Mattel doll’s “business-versary” with a nation-wide call to find Canada’s next young female entrepreneurs.
Trend Hunter also spoke with Barbie at Mattel Brand Manager Alicia Sumar who offered inspirational words for young girls hoping to shatter glass ceilings. As Barbie’s long history has shown, you don’t need to be in business in a traditional sense. Whatever your dream is, you can make it happen. Diamond offered some motivational advice herself, saying anything is possible, dream big, role play turns to real play so be daring.
Key Themes Behind This Trend
- Empowering Young Female Entrepreneurs
- Disruptive innovation opportunity: Creating mentorship programs and networking events specifically tailored to support aspiring young female entrepreneurs.
- Encouraging Non-traditional Business Approaches
- Disruptive innovation opportunity: Developing educational resources and workshops that promote creativity, unconventional thinking, and non-traditional business models.
- Promoting Entrepreneurial Mindsets
- Disruptive innovation opportunity: Implementing entrepreneurship-focused curriculum and experiential learning programs in schools to foster an entrepreneurial mindset from a young age.
Where This Applies
- Education
- Disruptive innovation opportunity: Incorporating entrepreneurship education into school curriculums and offering specialized entrepreneurship programs to empower young students.
- Mentorship
- Disruptive innovation opportunity: Creating mentorship platforms or networks that connect experienced entrepreneurs with aspiring young female entrepreneurs for guidance and support.
- Toy Manufacturing
- Disruptive innovation opportunity: Designing innovative toys and playsets that inspire and encourage entrepreneurial thinking and skills in young girls.
