The Nisa bangers and mash deal is being launched by the retailer to offer patrons access to the quintessential British dish from the comfort of home in a simple, low-cost manner. The meal deal is arriving for March 2022, when consumers can pick it up for just £6, and includes enough food for the whole family to enjoy as a quick midweek meal. This includes a six-pack of Co-op pork sausages, 400-grams of Co-op mashed potatoes, Co-op instant gravy, and 750-grams of Co-op garden peas.
Nisa's Wholesale Category Controller Darren Hamilton commented on the new Nisa bangers and mash deal saying, "The humble bangers and mash remains one of the greatest British comfort meals and as we push through the last few cold winter weeks, the prospect of serving up a warm, hearty dish without the need to slave over the stove for hours will be attractive to shoppers.”
Key Themes Behind This Trend
- Affordable Home Meal Deals
- Opportunities for meal deal innovation that offer low-cost, ready-to-eat options for consumers looking for a quick and easy meal.
- Convenient Midweek Meal Options
- Opportunities for meal deal innovation that offer quick, easy, and filling options for consumers on busy weeknights.
- Comfort Food Meal Deals
- Opportunities for meal deal innovation that offer classic, cozy, and comforting dishes for consumers who crave nostalgia and simplicity.
Where This Applies
- Grocery Retail
- Opportunities for grocery retailers to offer convenient and affordable meal deals to attract customers looking for easy midweek dinner options.
- Food Delivery Services
- Opportunities for food delivery services to partner with grocery retailers and offer affordable meal deals as part of their delivery options.
- Meal Kit Delivery Services
- Opportunities for meal kit delivery services to include affordable and easy-to-prepare meal deals as part of their offerings for busy weeknights.
