German brewer Karlsberg and Eurobrew Inc. teamed up with Australian rock band ACDC to create the 'Rock or Bust' band beer. This isn't the first time the pair have teamed up, but this time around, the premium lager is being offered as a limited edition to the United States.
Most people have a general idea about how ACDC looks and sounds, but this brings a new way for fans to experience the band through taste. The Rock or Bust brew is described as a blonde-tinted lager that has a taste that's earthy and citrusy.
Other iconic bands like Metallica, Queen and KISS have also teamed up with beer makers to create inspiring new brews, indicating a consumer thirst to have multiple senses satiated.