Air France Provided the Backdrop for the Balmain Fall 2021 Collection
Laura McQuarrie — March 11, 2021 — World
References: balmain & luxurylaunches
Travelers who find a sense of escape through fashion will be drawn to the Balmain Fall 2021 collection, which is full of fun pieces like neck-pillow earrings and paper-plane suitcase charms. Fueled by wanderlust, the collection includes versatile parka jackets, long trench coats and practical boots for touring in style. Naturally, the travel-themed collection also included plenty of handbags and trunk backpacks to help people jet off to new places as soon as they are able. As Olivier Roustein puts it, "I don’t know where we’re going, but I do know that we are going somewhere. The point is not the destination but the actual going—the journey, the leaving, and the escape."
As a homage to travel, the collection was unveiled inside a spacious hangar at Charles de Gaulle Airport, and models walked on airplane wings.
As a homage to travel, the collection was unveiled inside a spacious hangar at Charles de Gaulle Airport, and models walked on airplane wings.
Trend Themes
1. Wanderlust Fashion - The merging of travel and fashion, creating fun and practical pieces designed for touring in style.
2. Travel-themed Collections - Fashion collections inspired by wanderlust, featuring travel-inspired motifs and accessories.
3. Airline Collaboration - Fashion collections unveiling in an airline-themed setting or partnering with airlines for travel-inspired collaborations.
Industry Implications
1. Fashion and Apparel - The fashion industry has the potential to tap into consumers' desire for wanderlust-inspired collections that merge style and functionality.
2. Tourism and Travel - Collaborations between airlines and fashion can create new revenue streams for airlines and provide fashion brands with unique marketing opportunities.
3. Event Planning and Experiential Marketing - Event planners can capitalize on the trend of airline collaborations and create unique fashion shows in airport hangars or on airplane wings.
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