Balenciaga has respectively offered their Fall/Winter 2010/2011 campaign featuring an assortment of models including Stella Tennant, Freja Beha Erichsen, Mirte Maas, Kirsi Pyrhönen, and Karen Elson.
The ads portray the women lavishly adorned in Balenciaga attire with what seems to be a volcanic background. Never to be outdone, the people at Balenciaga have continuously prided themselves on being leaders in the industry, and for repeatedly awing audiences with their futuristic creations.
What do you think of these advertisements?
Key Themes Behind This Trend
- Volcanic Marketing
- Incorporating fiery themes and volcano imagery to advertising campaigns to make them more distinctive.
- Futuristic Fashion
- Designing clothes that push the limits of fashion into a futuristic realm.
- Model Diversity
- Increasing representation and inclusivity by featuring models of diverse backgrounds and body types.
Where This Applies
- Fashion
- Creating innovative clothing designs that incorporate new technology and unique imagery.
- Advertising
- Incorporating creative themes into campaigns to attract consumer attention and promote brand recognition.
- Modelling
- Increasing inclusivity and promoting diversity within the fashion industry through representation in campaigns.
