Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Bakers Romany Creams Choc Biscuits Campaign is Deliciously Charming

 - Jul 22, 2013
References: mcsaatchiabel.co.za & ibelieveinadv
The Bakers Romany Creams Choc Biscuits ad campaign looks so delicious that people might not even notice the slight discrepancies at first. In a way, that is the point. The chip on the tea cup and the rip in the tablecloth is not worth getting upset over especially when there are chocolate cream cookies involved. Hence the tag line, 'All is forgiven.'

Conceived and executed by M&C Saatchi Abel, an ad agency based in Johannesburg, South Africa, the Bakers Romany Creams Choc Biscuits ad campaign is clearly created to target women. The pretty porcelain and tea time theme is too feminine otherwise. With art direction and copy writing by Mick & Nick as well as photography by Clive Stuart, the print ads are pretty flawless, minus the purposeful imperfections, of course.