The Bakers Romany Creams Choc Biscuits ad campaign looks so delicious that people might not even notice the slight discrepancies at first. In a way, that is the point. The chip on the tea cup and the rip in the tablecloth is not worth getting upset over especially when there are chocolate cream cookies involved. Hence the tag line, 'All is forgiven.'
Conceived and executed by M&C Saatchi Abel, an ad agency based in Johannesburg, South Africa, the Bakers Romany Creams Choc Biscuits ad campaign is clearly created to target women. The pretty porcelain and tea time theme is too feminine otherwise. With art direction and copy writing by Mick & Nick as well as photography by Clive Stuart, the print ads are pretty flawless, minus the purposeful imperfections, of course.