STATE is an artisanal backpack brand that aims to raise awareness about important social issues impacting the United States. The company's bags are described as "give back packs" while its Spread the Love 2019 initiative is centered around charitable events that shed light on important and overlooked topics like social justice, poverty and a lack of government funding across the country. The brand's events are hosted in partnership with organizations like Time's Up, Seeds of Peace and Global Citizen.
"For every bag purchased, STATE supports American children and families in need...by donating fully-packed backpacks, funding special projects with partner charities and schools, and shedding light around social injustices impacting those we serve."
STATE prides itself on creating well-made and socially conscious products that are not only accessible to consumers but also instrumental in achieving positive change. Additionally, the backpack brand is promoting its message with #WhatDoWeTellTheKids social posts and activations which aim to bring together customers in honor of a good cause.