Zippin recently opened the first-of-its-kind cashierless store-within-a-store at the Azbuka Vkusa supermarket in Moscow. While some stores are going totally cashierless, this application sees Azbuka Vkusa converting an aisle within its store to a place where shoppers can use their mobile phone to enter, shop and then check out seamlessly. On the project, Azbuka Vkusa is working with Sberbank and Visa, so that a linked payment card may be used and shoppers can simply exit when they are done.
As the technology provider says, "As far as we can tell, it is the first ever checkout-free store in the world that is deployed using a store-within-a-store model." With this "mini store" format, retailers have the advantage of stocking small yet essential products, and reduce the need for consumers to congregate in lines.
Why This Trend Is Growing
- Cashierless Shopping
- The emergence of contactless shop-in-shops opens up opportunities for businesses to implement cashierless shopping experiences.
- Mobile Shopping
- The integration of mobile phone technology in contactless shop-in-shops paves the way for mobile shopping experiences where customers can enter, shop, and check out seamlessly using their smartphones.
- Store-within-a-store Model
- The adoption of the store-within-a-store model in creating checkout-free zones presents disruptive innovation opportunities for retailers to stock small yet essential products while reducing the need for traditional checkout lines.
Industries Being Reshaped
- Supermarket
- The contactless shop-in-shop concept can be applied in supermarkets, allowing customers to have a cashierless shopping experience within a traditional store setting.
- Retail Technology
- The development and implementation of technologies like Zippin's cashierless store-within-a-store system offer disruptive innovation opportunities in the retail technology industry.
- Payment Solutions
- The collaboration between Azbuka Vkusa, Sberbank, and Visa to enable linked payment card usage in contactless shop-in-shops points to potential disruptions and advancements in the payment solutions industry.
