Muffato Launches Brazil’s First Automated Store Without Physical Checkouts
Kanesa David — November 7, 2022 — Business
References: supermuffato.br & retailtechnology
Brazilian grocery chain Muffato has introduced its first automated store called Muffato Go. The store allows consumers to shop uninterrupted without interacting with queues, self-scanning, or physical checkout stations. By utilizing Sensei’s AI platform, shoppers can download the Muffato app, arrive at the store, pick up their items, and leave. Sensei's AI uses data from a network of sensors to track the things each consumer purchases and returns across the store.
Customers are immediately charged for their purchased items when they leave the store. The identity of Sensei's consumers are kept secret while they purchase as part of the company's privacy policy.
“Our new Muffato Go store is a huge step forward for Brazil's supermarket industry. Sensei's groundbreaking technology allows Muffato Group to deliver one of the world's most modern and innovative shopping experiences and frees more team members to help customers around the store,” said Everton Muffato, CEO of Muffato Group.
Image Credit: Muffato
Customers are immediately charged for their purchased items when they leave the store. The identity of Sensei's consumers are kept secret while they purchase as part of the company's privacy policy.
“Our new Muffato Go store is a huge step forward for Brazil's supermarket industry. Sensei's groundbreaking technology allows Muffato Group to deliver one of the world's most modern and innovative shopping experiences and frees more team members to help customers around the store,” said Everton Muffato, CEO of Muffato Group.
Image Credit: Muffato
Trend Themes
1. Automated Retail Stores - The use of AI technology in retail stores offers a new level of convenience to customers and reduces the need for physical staff and checkout stations.
2. Sensor-based Shopping - Stores that implement sensor-based shopping technology, like Sensei's AI platform, offer customers a new level of privacy and convenience by automatically tracking their purchases.
3. Mobile Shopping Apps - Mobile shopping apps like the one offered by Muffato Go streamline the shopping experience and reduce the need for physical interaction with products and checkout stations.
Industry Implications
1. Retail Industry - Retailers can leverage AI technology to create a more efficient and convenient shopping experience for customers while reducing overhead costs such as staff and physical checkout stations.
2. Technology Industry - The development and implementation of AI technology for retail stores represent a disruptive innovation opportunity for technology companies who can provide similar solutions to other retailers around the world.
3. Mobile App Development Industry - The creation of mobile shopping apps, like Muffato's, presents a disruptive innovation opportunity for mobile app developers as retailers look to streamline the shopping experience and reduce physical interactions with checkout stations and products.
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