'Swear Words' designed the packaging for the Australian chocolate bar brand PICO. Each chocolate bar is decorated with a lovely illustrated image of a mountain-infused scene. Each scene differs based on the chocolate bar's flavor. For example, the Salted Butter Caramel flavor uses light brown and orange colors to represent the flavor. Another example is the Mint flavor, which uses light greens, blue and browns.
The packaging resembles a scene of mountains that has been cut out from colorful construction paper. The mountains look as though they have been layered atop one another to create depth within the simply illustrated design.
The PICO brand is an Australian chocolate bar that creates and distributes gluten-free, vegan and fair trade products. Each chocolate bar is made with wholesome ingredients, that explode with flavor. There are a variety of different flavors that include Quinoa and Cranberry, Sea Salt and Super Dark.
Key Themes Behind This Trend
- Illustrated Packaging
- Opportunity for brands to use visually appealing and unique illustrations on product packaging to create a memorable consumer experience.
- Customized Flavor Scenes
- Potential for brands to create customized visual scenes on packaging that correspond to different flavors, enhancing product differentiation and consumer engagement.
- Health-conscious Chocolate
- Growing trend towards chocolate brands focusing on gluten-free, vegan, and fair trade products that cater to the health-conscious consumer market.
Where This Applies
- Food and Beverage Packaging
- Opportunity to innovate in the food and beverage packaging industry by incorporating visually appealing illustrations and customized designs that enhance brand value.
- Confectionery
- Disruptive innovation potential within the confectionery industry by offering a range of health-conscious chocolate options that meet the growing demand for gluten-free, vegan, and fair trade products.
- Illustration and Design
- Opportunity for illustrators and designers to collaborate with food brands and create unique packaging designs that combine visually appealing illustrations with product flavors.
