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Infamous Pretzel Kindness Campaigns

The New Auntie Anne New Campaign Promotes Contagious Kindness

— March 5, 2014 — Lifestyle
Taking the business of making pretzels yummy very seriously, Auntie Anne’s and its perfectly oven-baked pretzels are the best way to start you day. The fresh baked goodness that comes with an Auntie Anne’s pretzel will just catapult your energy levels and spirits, getting you ready for anything your day may throw your way.

These sweet little rewards of delight are freshly baked on a daily basis and come in a variety of flavors that include original, cinnamon sugar, sweet almond, honey whole grain, sour cream and onion, garlic and the pretzel dog. And to make the deal a whole lot sweeter, make sure you complement your pretzel with the brand’s famous lemonade for an ice-cold and summer-inducing rush.

Not content with only putting a smile on your face, Auntie Anne's has rolled out its #AuntieUp campaign which encourages its customers to perform random acts of kindness every day. Each month the pretzel perfection chain will pick a winner who has #AuntiedUp in his/her community, at school or at work and bestow upon them a free pretzel and a whole lot of #AuntieUp swag.

Promoting contagious kindness, Auntie Anne's has made the quest to find the perfect pretzel no longer an issue and helps you do your good deed of the day.