This augmented reality gaming app aims to make wildlife conservation a more fun topic. Based in Nairobi, startup Internet of Elephants launched their first app called Safari Central. Similar to the viral hit Pokemon Go, the AR game brings wild animals to life in a virtual and engaging way.
With a goal of educating gamers about animal extinction, the Safari Central team uses real tracking data sourced from organizations including the Chicago Zoological Society, US-based Conservation International, WWF Brazil, parks and other conservation groups in Kenya and South Africa. The augmented reality gaming app specifically includes animal habits of elephants, grizzly bears, lemurs, pangolins and others.
Players can see a digitally projected image of the animal in their real-life surroundings and are able to take a selfie to upload to social media. In-app purchases are also available to support further conservation efforts.
What Makes This Trend Stand Out
- Augmented Reality Gaming
- There is an opportunity to disrupt the gaming industry by creating augmented reality games that educate and raise awareness about wildlife conservation.
- Animal Tracking Data
- Applying real tracking data from conservation organizations to augmented reality games can provide a unique and immersive educational experience.
- Social Media Integration
- Integrating social media features in educational gaming apps allows players to share their experiences and raise awareness among their networks.
Sectors Adopting This
- Gaming
- The gaming industry can explore opportunities to develop educational augmented reality games focused on wildlife conservation.
- Conservation
- Using augmented reality technology and gaming apps can enhance the awareness and engagement of people in the field of wildlife conservation.
- Social Media
- Implementing social media integration in educational gaming apps can create new engagement opportunities and draw attention to conservation efforts.
