This augmented reality gaming app aims to make wildlife conservation a more fun topic. Based in Nairobi, startup Internet of Elephants launched their first app called Safari Central. Similar to the viral hit Pokemon Go, the AR game brings wild animals to life in a virtual and engaging way.
With a goal of educating gamers about animal extinction, the Safari Central team uses real tracking data sourced from organizations including the Chicago Zoological Society, US-based Conservation International, WWF Brazil, parks and other conservation groups in Kenya and South Africa. The augmented reality gaming app specifically includes animal habits of elephants, grizzly bears, lemurs, pangolins and others.
Players can see a digitally projected image of the animal in their real-life surroundings and are able to take a selfie to upload to social media. In-app purchases are also available to support further conservation efforts.