The Au Pont Rouge department store in St Petersburg recently underwent a makeover that has seen the store reimagined in an ultramodern context. Boasting textured ceilings in bold teal hues and gallery-worthy merchandising of various luxury offerings, the new experience of Au Pont Rouge is designed for the modern consumer who is looking for multi-sensory engagement and entertainment while shopping in brick-and-mortar spaces.
The St Petersburg department store was overhauled by New York-based firm Architecture at Large, with the team led by chief architect Rafael de Cárdenas, who emphasized flexible non-traditional shopping spaces that can be easily reconfigured as needed. The new teal-hued space occupies the Au Pont Rouge's third and fourth floors, which recently revealed following the store's general reopening in 2015.
Modern Department Store Renewals
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Hyper-Real Dystopic Mannequins
Department Store Food Halls
Contemporary Department Store Makeovers
Homey In-Store Displays
High-End Food Halls