The Attends Super Plus Underwear ad campaign hilariously censors what appears to be the private parts of a couple of faceless models, yet the kicker is that they aren't naked at all. Instead, it illustrates how people will feel like they are standing in the nude since they "won't even notice that it's on," as the tag line reads.
Conceived and executed by art director Yousuke Ozawa with the help of copy writer Jeff Oropeza, the Attends Super Plus Underwear ad campaign focuses on how lightweight the adult diapers are. By creating a bold campaign showing people not wearing anything, Ozawa and Oropeza not only shocks people into taking note of it, but also of drawing on the conclusion stated earlier.
Why This Trend Is Growing
- Censored Ad Campaigns
- Disruptive innovation opportunity: Creating ad campaigns that use censorship as a creative tool to draw attention to a product or service.
- Lightweight Adult Diapers
- Disruptive innovation opportunity: Developing and marketing adult diapers that are extremely lightweight and comfortable to wear.
- Creative Marketing Techniques
- Disruptive innovation opportunity: Developing and implementing creative marketing techniques that shock and draw attention to a product or service without being offensive or inappropriate.
Industries Being Reshaped
- Advertising
- Disruptive innovation opportunity: Exploring new and creative ways to use censorship, shock, and humor in advertising campaigns.
- Healthcare
- Disruptive innovation opportunity: Creating new and innovative products and services that make life easier for people with medical conditions, such as lightweight and comfortable adult diapers.
- Design
- Disruptive innovation opportunity: Developing creative and eye-catching designs for advertising campaigns and products that capture people's attention and generate interest.
