The Aston Martin DBX SUV has been unveiled by the brand as its first-ever 4x4 that aims to deliver the exceptionally appointed finishings of a sports car with the rugged capabilities of a larger vehicle. The sleek vehicle sports all-wheel drive and features an AMG-sourced four-liter twin-turbo V8 engine under the hood that's capable of delivering 542 horsepower and 516 lb-ft of torque. This allows the vehicle to go from zero to 60mph in just 4.3 seconds and achieve a top speed of 181mph.
The Aston Martin DBX SUV features the classic styling that the brand has come to be renowned for on the interior and offers the most rear-space ever available in any Aston Martin vehicle. The car is available for order now with deliveries slated to begin in May 2020.
What Makes This Trend Stand Out
- Luxury Sports Car Suvs
- Disruptive innovation opportunity: Develop luxury SUV models that combine the performance of a sports car with the ruggedness of an SUV.
- 4x4 Capability in Sports Cars
- Disruptive innovation opportunity: Integrate 4x4 capabilities into sports cars to enhance their versatility and appeal to a wider range of customers.
- High-performance Electric Suvs
- Disruptive innovation opportunity: Create high-performance electric SUVs that offer powerful acceleration and sustainable driving experiences.
Sectors Adopting This
- Automotive
- Disruptive innovation opportunity: Develop innovative automotive technologies and designs that enhance performance, luxury, and versatility.
- Luxury Goods
- Disruptive innovation opportunity: Combine luxury and functionality to create new products that appeal to affluent customers seeking high-performance and luxurious SUVs.
- Electric Vehicles
- Disruptive innovation opportunity: Innovate electric vehicle technologies to provide high-performance, environmentally friendly SUVs with superior acceleration.
