Ubisoft, the Montreal-based developer behind 'Assassin's Creed', and Square Enix, the Tokyo studio responsible for 'Final Fantasy', have combined the might of those two massive video game franchise for the upcoming free DLC, 'Assassin's Festival.' The game features Final Fantasy characters inserted into an Assassin's Creed-style environment, with gameplay that more closely hews to Ubisoft's title.
Assassin's Festival is a free addition onto Final Fantasy XV, which is currently available for gamers. Aside from a playful combination in and of itself, the title serves as an extra boost of marketing for the upcoming 'Assassin's Creed Origin' game. Since Assassin's Creed is more popular in North American markets while Final Fantasy is a hit in Asia, the collaboration could expand the player base for both franchises.
Key Themes Behind This Trend
- Game Franchise Mashups
- Creating mashups of popular game franchises offers a unique way to engage and expand the player base.
- Cross-regional Collaborations
- Collaborating across different regional game markets can help reach a wider audience and increase brand awareness.
- Marketing Through Free DLC
- Using free downloadable content (DLC) as a marketing tool can generate excitement and anticipation for upcoming games.
Where This Applies
- Video Game Development
- The video game development industry can explore opportunities to create mashups of popular franchises to appeal to a wider audience and boost sales.
- Entertainment and Media
- The entertainment and media industry can leverage cross-regional collaborations between popular franchises to extend their market reach and create new experiences for fans.
- Digital Marketing
- Digital marketers can utilize the strategy of using free DLC as a marketing tool to build anticipation and generate buzz for upcoming game releases.
