Do you think you could beat top American marathoner Ryan Hall in a 60-foot race? The Asics 'Run With Ryan' campaign put eager runners to the test during the ING New York City marathon on Nov. 6.
Created by the ad agency Vitro, this creative campaign by the running shoe brand comprised a giant video wall (60 feet long) in New York's Columbus Circle subway station. People were encouraged to attempt to outrun Hall, who has an incredible 6-foot-10 stride length and a 4:46 mile pace that he can maintain for 26.2 miles, describes Ad Week.
Ryan Hall himself also made an appearance at the Asics 'Run With Ryan' video wall, as you'll see in this entertaining video.