'ASH Shanghai' is a Clothing Store That Take Minimalism to Heart
Joey Haar — March 21, 2018 — Art & Design
References: archdaily
Often, retailers look to design their stores in a way that exemplifies their brand, but ASH Shanghai, a high-end clothing store, lets its wares represent the brand on their own. The store's design is extremely minimal, with a series of bare iron rods that crisscross the space to provide racks for the clothes — and little else.
Of course, to say that the industrial materials in the store are minimal is slightly misleading, as even that lack of substance is itself a statement about the ideology behind ASH Shanghai. The store also has various flourishes that distinguish it from a fully bare room, like an interesting light fixture that covers the ceiling toward the rear end of the space.
ASH Shanghai sells high-end streetwear, including sweaters, sneakers, and accessories.
Image Credit: David Zarzoso
Of course, to say that the industrial materials in the store are minimal is slightly misleading, as even that lack of substance is itself a statement about the ideology behind ASH Shanghai. The store also has various flourishes that distinguish it from a fully bare room, like an interesting light fixture that covers the ceiling toward the rear end of the space.
ASH Shanghai sells high-end streetwear, including sweaters, sneakers, and accessories.
Image Credit: David Zarzoso
Trend Themes
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Minimalist Retail Design — Retailers are embracing minimalism in store design to let their products stand out.
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Industrial Aesthetic — The use of bare industrial materials in retail design is gaining popularity.
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Simplicity as a Statement — The ideology of minimalism is being used as a statement in retail design.
Industry Implications
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Fashion — The fashion industry can utilize minimalist retail design to showcase their products in a unique way.
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Interior Design — Designers in the interior design industry can incorporate industrial elements into their work for a chic and modern aesthetic.
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Artistic Retail Spaces — Creating artistic retail spaces that incorporate minimalism and industrial design has become a new frontier for the retail industry.
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