Often, retailers look to design their stores in a way that exemplifies their brand, but ASH Shanghai, a high-end clothing store, lets its wares represent the brand on their own. The store's design is extremely minimal, with a series of bare iron rods that crisscross the space to provide racks for the clothes — and little else.
Of course, to say that the industrial materials in the store are minimal is slightly misleading, as even that lack of substance is itself a statement about the ideology behind ASH Shanghai. The store also has various flourishes that distinguish it from a fully bare room, like an interesting light fixture that covers the ceiling toward the rear end of the space.
ASH Shanghai sells high-end streetwear, including sweaters, sneakers, and accessories.
Image Credit: <a target="_blank" rel="nofollow" href="http://davidzarzoso.com/">David Zarzoso</a>
Why This Trend Is Growing
- Minimalist Retail Design
- Retailers are embracing minimalism in store design to let their products stand out.
- Industrial Aesthetic
- The use of bare industrial materials in retail design is gaining popularity.
- Simplicity as a Statement
- The ideology of minimalism is being used as a statement in retail design.
Industries Being Reshaped
- Fashion
- The fashion industry can utilize minimalist retail design to showcase their products in a unique way.
- Interior Design
- Designers in the interior design industry can incorporate industrial elements into their work for a chic and modern aesthetic.
- Artistic Retail Spaces
- Creating artistic retail spaces that incorporate minimalism and industrial design has become a new frontier for the retail industry.
