Haagen-Dazs Collaborates for Its Collection of Artisan Ice Cream
Laura McQuarrie — March 18, 2015 — Lifestyle
References: haagendazs.us & brandeating
In partnership with craftspeople who make some of the dreamiest desserts, Haagen-Dazs crated the Artisan ice cream collection.
The six artisans that worked with this ice cream brand came from all across the United States, including My Sweet Brigadeiro, The Jam Stand, Clairesquares, Christopher Elbow Artisanal Chocolate, The Good Batch and Praline Patisserie. Each of these dessert-inspired ice creams take after what each shop is best known for, such as ginger molasses cookies, banana rum jam or chocolate caramel oat squares. As for the contents of the ice cream—eggs, milk, sugar, cream—the ingredients are pretty pure and simple as a base before the decadent stuff is added. As well as appealing to its own devoted fan base, foodies who follow the work of these American artisans will also want to get a taste of Haagen-Dazs' Artisan Collection.
The six artisans that worked with this ice cream brand came from all across the United States, including My Sweet Brigadeiro, The Jam Stand, Clairesquares, Christopher Elbow Artisanal Chocolate, The Good Batch and Praline Patisserie. Each of these dessert-inspired ice creams take after what each shop is best known for, such as ginger molasses cookies, banana rum jam or chocolate caramel oat squares. As for the contents of the ice cream—eggs, milk, sugar, cream—the ingredients are pretty pure and simple as a base before the decadent stuff is added. As well as appealing to its own devoted fan base, foodies who follow the work of these American artisans will also want to get a taste of Haagen-Dazs' Artisan Collection.
Trend Themes
1. Artisanal Food - Haagen-Dazs' collaboration with artisanal dessert makers points to a growing trend of artisanal and hand-crafted food products.
2. Personalization - The Artisan collection offers a personalized experience to customers by offering a variety of unique flavors based on desserts popular in different regions.
3. Premiumization - Haagen-Dazs is able to justify premium prices by collaborating with well-known and high-quality artisanal dessert makers.
Industry Implications
1. Ice Cream - Leveraging the trend of artisanal desserts, opportunities exist for ice cream companies to collaborate with well-known dessert makers to create unique flavors and drive customer interest.
2. Artisanal Desserts - Opportunities exist for artisanal dessert makers to collaborate with ice cream companies to develop new products and reach new audiences.
3. Food Retail - As personalization becomes more popular in food, retail companies can leverage this trend to offer unique flavor combinations and personalized experiences to customers.
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