Artful interior decor is a tricky subject since its design necessarily relies on the space, the aesthetic, relevant color scheme and art movements, as well as inevitable human interaction with the arrangement. Norwegian lifestyle brand Northern previously affiliated itself with lighting design, but has recently expanded into the furniture and homeware market. It debuted its first ever collection at the Stockholm Furniture Fair and the pieces were striking not only in appearance, but also in arrangement.
The artful interior decor in the showroom feature a friendly pastel palette that is brought up by the cozy shapes and assortment of the pieces. A definite highlight of Northern's contribution is the vibrant folded pendant light by Scotish designer Kyla McCallum that builds on the geometrical aspects of the art deco movement and is matched with similar sofa cushions.
Photo Credits: Dezeen
Key Themes Behind This Trend
- Artful Interior Decor
- Opportunity for innovative interior design solutions that combine art movements and human interaction with space and aesthetic.
- Expansion Into Furniture and Homeware Market
- Potential for disruptive innovation in furniture and homeware industries as more lifestyle brands like Northern diversify their product offerings.
- Friendly Pastel Palette
- Opportunity for disruptive innovation in color schemes and combinations that evoke a friendly and inviting atmosphere in interior decor.
Where This Applies
- Lighting Design
- Opportunity for disruptive innovation in lighting design industry as companies like Northern expand their focus beyond lighting products.
- Furniture
- Potential for disruptive innovation in the furniture industry as lifestyle brands like Northern enter the market with unique and striking designs.
- Homeware
- Opportunity for disruptive innovation in the homeware industry as lifestyle brands like Northern introduce new collections that cater to diverse customer needs.
