This Art Van Commercial Connects Better Sleep with More Energy
Katherine Pendrill — July 29, 2016 — Marketing
References: youtube & crainsdetroit
The regional Art Van commercial that aired during this year's Super Bowl cleverly draws a connection between better home furnishings and a better lifestyle. With a growing number of consumers looking for ways to develop better lifestyle habits, the ad perfectly targets a young, health-conscious demographic.
The 60-second Art Van commercial aired during this year's Super Bowl in both Detroit and Grand Rapids, Michigan. The commercial specifically advertises Art Van's Pure Sleep mattress chain by connecting the idea of better sleep to a healthier lifestyle. With energetic music and powerful shots of people working towards their fitness goals, the ad perfectly conveys the message that "how you sleep is how you rise."
While the ad does not specifically focus on the company's mattresses or home furnishings, it still manages to convey a message about the importance of a comfortable home in contributing to a more fulfilling lifestyle.
The 60-second Art Van commercial aired during this year's Super Bowl in both Detroit and Grand Rapids, Michigan. The commercial specifically advertises Art Van's Pure Sleep mattress chain by connecting the idea of better sleep to a healthier lifestyle. With energetic music and powerful shots of people working towards their fitness goals, the ad perfectly conveys the message that "how you sleep is how you rise."
While the ad does not specifically focus on the company's mattresses or home furnishings, it still manages to convey a message about the importance of a comfortable home in contributing to a more fulfilling lifestyle.
Trend Themes
1. Better Sleep - Disruptive innovation opportunity: Develop innovative sleep solutions that go beyond traditional mattresses, such as smart beds or sleep-enhancing technologies.
2. Health-conscious Living - Disruptive innovation opportunity: Create products and services that cater to the growing demand for health-conscious lifestyles, such as fitness equipment, personalized nutrition plans, and wellness apps.
3. Connecting Lifestyle to Home Furnishings - Disruptive innovation opportunity: Explore ways to connect home furnishings with specific lifestyle benefits to attract and engage consumers who value the impact of their living environment.
Industry Implications
1. Mattress and Sleep Solutions - Disruptive innovation opportunity: Revolutionize the mattress industry by introducing advanced sleep technologies, materials, or customization options to improve sleep quality and overall well-being.
2. Fitness and Wellness - Disruptive innovation opportunity: Merge fitness equipment, wellness services, and technology to create integrated solutions that promote an active and health-conscious lifestyle.
3. Home Furnishings and Interior Design - Disruptive innovation opportunity: Innovate in the home furnishing industry by incorporating intelligent design elements and features that contribute to a comfortable and energizing living space.
0.6
Score
Popularity
Activity
Freshness
