The regional Art Van commercial that aired during this year's Super Bowl cleverly draws a connection between better home furnishings and a better lifestyle. With a growing number of consumers looking for ways to develop better lifestyle habits, the ad perfectly targets a young, health-conscious demographic.
The 60-second Art Van commercial aired during this year's Super Bowl in both Detroit and Grand Rapids, Michigan. The commercial specifically advertises Art Van's Pure Sleep mattress chain by connecting the idea of better sleep to a healthier lifestyle. With energetic music and powerful shots of people working towards their fitness goals, the ad perfectly conveys the message that "how you sleep is how you rise."
While the ad does not specifically focus on the company's mattresses or home furnishings, it still manages to convey a message about the importance of a comfortable home in contributing to a more fulfilling lifestyle.
This Art Van Commercial Connects Better Sleep with More Energy
Katherine Pendrill — July 29, 2016 — Marketing
References: youtube & crainsdetroit