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Mundane Masterpieces

 - Oct 10, 2008   Updated: Jul 6 2011
References: magdalenabors & drawn
Australian photographer Magdalena Bors creates magical and scenic vistas using only household items and then captures them in photos.

The beauty is in the detail, and the artist bases the pieces in her own home. The results are pretty amazing, and a lesson to all that even the most mundane objects can be made into something beautiful.

The sponge and drawing pin works are two examples of this ordinary beauty.

Implications - Youth consumers have a strong penchant for beauty created from everyday objects. This desire is the result of a subversion of high and low culture. Companies can align their brand with the mindset of this demographic by creating campaigns that construct beauty from objects that are easily recognizable in everyday life.