Hanalei Reponty airs her dirty laundry in this laundromat-themed campaign for Arnhem's Summer 2014 collection.
The label is the brainchild of Arnhem Bickley, a woman who is heavily inspired by the surroundings of her home in Byron Bay. The collection is made up of vintage-inspired floral and earthy prints fit for a hippie princess. Think flirty swimwear, delicate crochet, silken blouses and a dash of leather for spice.
The creative team behind the campaign consisted of photographer Davis Hayserman, hair and makeup by Ashlea Penfold and styling by Bickley herself, with the assistance of Bonnie McLeod. Normally, laundry is a boring and tedious task that we tend to leave to the last possible minute, but Reponty looks absolutely thrilled in the Arnhem Summer 2014 campaign.