Arla Finland introduced Arla Milkchain in 2018 as a way for consumers to trace their milk cartons all the way back to the farm. The newest update to the Arla Milkchain gives consumers even more access to information about how products are made with traceable information on animal welfare.
Using the Arla Iris app and artificial intelligence technology, Arla Finland collects data points on the comfort of cows, the flow at which the animals could move from place to place with ease and the percentage of cows that could be milked at will. The technology is currently being tested at the Tikka Organic Farm in Finland and offers a more in-depth way than ever for consumers to learn about the brand's Single Estate Organic Milk.
What's Driving This Trend
- AI-enabled Animal Welfare Tracking
- AI technology is being used to collect data on animal welfare, offering consumers more transparency and information about the products they consume.
- Traceable Product Information
- Consumers can now trace their dairy products all the way back to the farm, providing them with assurance and trust in the production process.
- Enhanced Consumer Engagement
- Apps like Arla Iris provide consumers with a more interactive and immersive experience, allowing them to actively participate in supporting animal welfare.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can take advantage of AI and traceability technology to enhance transparency and build consumer trust in their products.
- Agriculture
- The agriculture industry can leverage AI technology to monitor and improve animal welfare practices, ensuring better sustainability and ethical standards.
- Mobile App Development
- The mobile app development industry can explore opportunities in creating innovative apps that offer consumers access to detailed information about the products they purchase.
