The Apple Tower Theater located in Los Angeles mixes modern amenities with historic architecture. Apple's new tech store restored and enhanced the original building, which went unused for many years. As a result, the Apple Tower Theater features the location's iconic installments like the Broadway marquee, the clock tower, and the terra cotta detailing on the exterior. Within, the store showcases the building's original character with restorations of the columned lobby, a large stained-glass window, an extravagant chandelier, and the stage area.
Functionally speaking, the Apple Tower Theater is a fully-equipped tech store. The upper level contains an expansive Genius Bar, and the large auditorium hosts displays for Apple's popular products. In addition, the stage area, which has a large video wall, will be used for the new Today at Apple programming. The Apple Tower Theater opens on June 24th, 2021.
Image Credit: Business Insider
Why This Trend Is Growing
- Historic Architecture Restoration
- Companies have the opportunity to enhance the original design features of pre-existing buildings and merge classic architecture with modern amenities to appeal to consumers.
- In-store Programming
- The use of large video walls and auditoriums for in-store programming creates an immersive and interactive shopping experience for customers.
- Theater-themed Retail
- Retail stores can draw inspiration from theaters and other historical buildings to create unique and creative shopping experiences for customers that blend entertainment and technology.
Industries Being Reshaped
- Retail
- Retailers can restore historic buildings and use immersive programming to create a unique and memorable shopping experience for consumers.
- Technology
- Technology companies can utilize historic buildings and architecture to create unique and innovative retail spaces that showcase their products and services.
- Design and Architecture
- Design and architecture firms can help restore historic buildings and merge classic design elements with modern amenities to create new and unique retail spaces.
