Smartphone-Like MP3 Players

The New Apple iPod touch is Built with the A10 Fusion Chip

The latest Apple iPod touch has been unveiled by the technology brand as a new device for users that will support their needs today and tomorrow thanks to a smartphone-like list of specifications. Powered by the A10 Fusion Chip, the device is capable of launching ARKit apps and even letting users partake in Group FaceTime conversations. Users can choose between three storage options including 32GB, 128GB and 256GB as well as six different colors to suit their preferences.

The new Apple iPod touch has a four-inch Retina display to help digital imagery pop off the screen and is outfitted with an 8MP camera on the rear that's perfect for photography or capturing video with a 1080p resolution.

Smartphone-like MP3 Players
The Apple iPod touch with A10 Fusion chip is bridging the gap between MP3 players and smartphones, showing potential for a hybrid device market.
Arkit Apps
The new Apple iPod touch's ability to launch ARKit apps may signal an opportunity for the AR industry to create more accessible AR devices.
Group Facetime Conversations
The Apple iPod touch's Group FaceTime capabilities may lead the telecommunications industry to develop more affordable group video call devices.

Where This Applies

Consumer Electronics
The new Apple iPod touch with A10 Fusion chip is showing promising disruptive innovation for the consumer electronics industry, with potential to revolutionize the MP3 player market.
Photography and Video
The Apple iPod touch's 8MP camera and 1080p video capabilities may motivate innovation in portable photography and video devices for professionals on-the-go.
Telecommunications
The Apple iPod touch's Group FaceTime capabilities may inspire innovation in the telecommunications industry to develop more affordable group video calling devices.
SCORE
0.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 10%
Activity 4%
Freshness 8%