The newest APPARATUS showroom is opening in Los Angeles' design district. The setting is raw, industrial and a perfect fit for the brand's identity. Founders Gabriel Hendifar and Jeremy Anderson have been hard at work at spreading awareness of APPARATUS in New York City and in Milan. Now, the two designers are transporting the idea of their brand to the west coast.
Located in a renovated 5,000 square foot warehouse, the new APPARATUS showroom boasts an edgy and distraction-free space. The exterior is "De Chirico-inspired" as it has no windows, just a single glass entrance. The influx of light within the space comes from a uniform row of clerestory windows that are located 15 feet above ground level.
Photo Credits: wichmann+bendtsen
Why This Trend Is Growing
- Industrial-inspired Showrooms
- Opportunity for brands to create unique and edgy showroom spaces by incorporating raw, industrial design elements.
- Expansion to New Markets
- Opportunity for brands to expand their presence in new locations and reach a wider audience.
- Minimalist Architecture
- Opportunity for brands to embrace a minimalist and distraction-free design approach in their showroom spaces.
Industries Being Reshaped
- Furniture and Interior Design
- Opportunity for furniture and interior design brands to showcase their products in industrial-inspired showrooms.
- Retail
- Opportunity for retail brands to create unique and immersive shopping experiences in industrial-inspired showrooms.
- Architecture and Construction
- Opportunity for architectural and construction firms to collaborate with brands in designing and renovating minimalist and industrial-inspired showrooms.
