The APEX USA debut collection draws influence primarily from the Special Operations Community and founder Cameron DeMarco himself. He looks upon his experience growing up with a US Marine Veteran father. The militaristic inspiration translates through the silhouettes and graphics seen throughout the capsule as it recalls military uniforms and even off-duty apparel.
The APEX USA collection is comprised of multicolored flannels and mismatching camouflages. Some of the key pieces in the series include branded caps, graphic t-shirts, and velcro patches. The t-shirts stand out with their imprinted militaristic slogans including "For Country," and "Locate. Exploit. Eliminate." The debut collection is now available on the APEX USA website. The label plans to launch its second capsule soon after in commemoration of fallen soldiers, with proceeds going towards the respective families or chosen foundations.
Image Credit: APEX USA
Key Themes Behind This Trend
- Militaristic Fashion
- Opportunity for brands to create clothing lines inspired by military aesthetics and themes.
- Supporting Veterans
- Chance for businesses to launch products or initiatives that give back to veterans and their families.
- Military-inspired Accessories
- Growing trend of accessories such as caps and patches featuring military-inspired graphics and logos.
Where This Applies
- Fashion
- Fashion brands can tap into the demand for militaristic fashion by creating collections that draw inspiration from military uniforms.
- Retail
- Opportunity for retail businesses to partner with military organizations or veteran-focused charities to support the community and offer exclusive products.
- Accessories
- Accessory brands can capitalize on the popularity of military-inspired motifs by offering products like caps and patches with military graphics and slogans.
