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The New APEX USA Line Draws Influence From the Founder's Experience

 - Feb 22, 2018
References: apexusaofficial & hypebeast
The APEX USA debut collection draws influence primarily from the Special Operations Community and founder Cameron DeMarco himself. He looks upon his experience growing up with a US Marine Veteran father. The militaristic inspiration translates through the silhouettes and graphics seen throughout the capsule as it recalls military uniforms and even off-duty apparel.

The APEX USA collection is comprised of multicolored flannels and mismatching camouflages. Some of the key pieces in the series include branded caps, graphic t-shirts, and velcro patches. The t-shirts stand out with their imprinted militaristic slogans including "For Country," and "Locate. Exploit. Eliminate." The debut collection is now available on the APEX USA website. The label plans to launch its second capsule soon after in commemoration of fallen soldiers, with proceeds going towards the respective families or chosen foundations.

Image Credit: APEX USA