Streetwear giant BAPE works in collaboration with New Balance to result in the new Apes Together Strong collection. The range is made up of eleven silhouettes in total, including the 2002R sneaker model. The rest of the capsule includes two zippered hoodies, two pullover hoodies, three tees, and two pairs of cargo shorts for a militaristic design language.
All of the items are detailed with classic prints and patterning true to BAPE. It also infuses the decade-long expertise of New Balance in terms of running. This results in a collection that is well informed and stylish all at once. The most notable item in the capsule is the 2002R sneaker model with black and sail tonal accents.
Image Credit: New Balance
What Makes This Trend Stand Out
- Co-branded Streetwear
- The rise of co-branded streetwear collaborations presents opportunities for companies to leverage their unique aesthetics and appeal to new markets.
- Militaristic Fashion
- The popularity of militaristic design language in fashion provides space for innovative takes on military-inspired clothing.
- Sneaker Culture
- Sneaker culture continues to grow, opening up possibilities for collaborations between fashion and athletics brands.
Sectors Adopting This
- Fashion & Apparel Industry
- The Fashion & Apparel Industry can explore opportunities to tap into streetwear-inspired designs and collaborations.
- Sportswear Industry
- Sportswear brands can leverage the appeal of well-crafted streetwear designs to create hybrid athletic-fashion collections.
- Footwear Industry
- The Footwear Industry can partner with fashion brands to produce limited edition, co-branded sneaker releases that appeal to sneaker enthusiasts.
