What is the trend of mind-gut connection?

Growing awareness of the mind-gut connection opens new avenues for products that emphasize holistic mental wellness.

What is the trend of mental health beverages?

Functional beverages like the Anxious Girl Elixir encourage the incorporation of daily wellness rituals into mental health routines.

What is the trend of collaborative health campaigns?

Partnerships between nutrition brands and wellness advocates can drive effective messages about mental health to a wider audience.

What are the implications for the nutraceuticals industry?

The nutraceutical industry sees growth potential in products designed to support both mental acuity and gut health.

What are the implications for the functional foods and beverages industry?

Functional foods and beverages industry is expanding with formulations aimed at addressing specific mental health concerns.

What are the implications for the wellness influencers industry?

Engaging wellness influencers provides an impactful method for brands to communicate complex health benefits to consumers.

Mental Health Elixirs : Anxious Girl Elixir.

Mental Health Elixirs

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KAILO Nutrition & Ellie Gonsalves Crafted an Anxious Girl Elixir Recipe

Laura McQuarrie — May 13, 2024 — Lifestyle

References: kailo.au & morningstar

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For Mental Health Awareness Month and in preparation for Mental Health Action Day, KAILO Nutrition teamed up with Ellie Gonsalves to share a recipe for Anxious Girl Elixir. Prepared with a scoop KAILO Feel Well, cold alkaline water, mint leaf sprigs and ice, this recipe helps to support mental wellness and physical well-being from the inside out. KAILO Feel Well is the brand's peppermint-flavored gut health collagen blend made with ingredients that are mood-enhancing and gut-nourishing, including L-glutamine, magnesium glycinate, aloe vera, chamomile extract and natural sweeteners.

Supermodel and wellness advocate Ellie Gonsalves is now a Global KAILO Ambassador, and with the brand, she's launching a campaign that focuses on sharing more about the mind-gut connection.

Trend Themes

Mind-gut Connection — Growing awareness of the mind-gut connection opens new avenues for products that emphasize holistic mental wellness.
Mental Health Beverages — Functional beverages like the Anxious Girl Elixir encourage the incorporation of daily wellness rituals into mental health routines.
Collaborative Health Campaigns — Partnerships between nutrition brands and wellness advocates can drive effective messages about mental health to a wider audience.

Industry Implications

Nutraceuticals — The nutraceutical industry sees growth potential in products designed to support both mental acuity and gut health.
Functional Foods and Beverages — Functional foods and beverages industry is expanding with formulations aimed at addressing specific mental health concerns.
Wellness Influencers — Engaging wellness influencers provides an impactful method for brands to communicate complex health benefits to consumers.

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